Getting your website designed and developed properly by a professional, that doesn’t cut corners and optimises it, will offer a much better ROI for your business.
First of all, good designs provide trust. Bad designs trigger distrust.
Before a word of content has even been read, within seconds, the quality and professionality of your website will be judged on visuals alone. Like it or not.
Your visitors will instantly make HUNDREDS of micro-impressions about your website….
… “I like the colour scheme”, “That image is poor quality and unsuitable”, “Interesting font choice”, …
If they decide your website is still worth delving deeper into, there are plenty more hurdles where your website might trip up. And it isn’t all just about keeping visitors engaged, either.
They will expect a smooth user experience, that’s if your website is even discovered in the first place.
Neglecting core features for an optimal website will substantially degrade the performance of your website.
Some of the core features include:
- If your site isn’t responsive , visitors using mobile devices won’t be impressed and will leave your site.
- If your SEO has been neglected you won’t be found easily in search engines (e.g. Google, Bing, Yahoo, etc.) and you will have much lower website traffic.
- If your web pages load slowly, customers will be impatient and leave.
- If your website isn’t compatible with most modern browsers, your website might appear drastically different on different browsers.
#1 Search engine optimisation (SEO)
Before we even consider the other optimisations, visitors won’t be making any impressions about your website if they never find it.
Make sure when you get your website developed, it includes SEO development to make sure you’re found in search results.
Even once your website is in production, there are steps you should make yourself to maintain and skyrocket your content’s SEO.
- Get found online, rank higher in search results.
- Get more organic (free) traffic from search engines.
- More website traffic = more conversions.
- Be found for relevant keywords and queries.
#2 Page Speed
Let’s assume your SEO is now developed and working well, your website is now receiving healthy amounts of traffic.
Before your website design or content is seen, your website needs to load.
People are impatient, especially if they’re unfamiliar with you or your website.
Page abandonment is surprisingly high for anything that takes longer than 3 seconds to load.
That’s a big chunk of interested visitors you could be missing out on.
- Reduce page abandonment.
- Get more conversions with better user experiences.
- Achieve higher SEO with better page speed.
#3 Professional design
If the first 2 hurdles are successfully overcome, only then will your design be judged.
As discussed, first impressions are almost instant with websites, if it doesn’t look professional or your visitors don’t trust it, you’ll lose them.
It doesn’t matter how good your content is, you need to present it well.
- A good web design will earn visitor trust.
- An enjoyable experience will significantly improve engagement.
- Clean, uncluttered websites are a pleasure to use.
- Dull websites will cause high bounce rates.
- Visitors will return and spread the word.
#4 Responsive Design
A responsive website design is pretty much a requirement these days unless you’re building something special.
Mobile devices (phones, tablets) are everywhere, and everyone has them. More and more of us are using phones and tablets to access the web.
So if you plan on keeping this audience of visitors on board, you will want to make sure your website is designed to respond to different device widths to maintain a good user experience.
- Mobile-unfriendly websites will cause quick abandonment.
- Usability such as navigation needs to adapt.
- Maintain trust and visitors with full mobile operability.
#5 Browser Compatibility
You browse the web with a web browser, of which there are quite a few. The Most popular are Google Chrome, Mozilla Firefox, Opera, Safari and Microsoft Edge.
Not all browsers support the same code, so special considerations have to be made to ensure visitors don’t have drastically different experiences depending on the browser they are using.
From one browser your website might look spot on, but from another, it could be broken and dysfunctional.
#6 User Experience
These all lead to a great User Experience (UX) which will really help your SEO.
Happy users will also lead you to higher conversions for whatever you want your visitors to do, such as buy something or contact you. On top of that, they’ll be more likely to return.
#7 Clean, Semantic code
So far, we’ve only covered the visitor’s point of view, but for optimal development, there’s also the developer’s code to consider.
If your codebase isn’t well thought out or well-commented, any further work by the same or a different developer is going to take longer, be very frustrating, and ultimately cost you more.
It will also reduce errors and bugs.
I specialise in developing optimised custom WordPress CMS websites. A WordPress CMS will provide many benefits, and is perfect for start-ups, small-medium businesses—your website content will be dynamic and easily manageable and update-able in-house.